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   Brands, Companies, Industries


Polls listed chronologically. Data are from nationwide surveys of Americans 18 & older.

 
 
Gallup Poll. Aug. 7-10, 2008. N=510 adults nationwide. MoE 5.

.

"For each of the following business sectors in the United States, please say whether your overall view of it is very positive, somewhat positive, neutral, somewhat negative or very negative. How about [see below]?"

.

Sorted by net positive

Total
Positive
Neutral Total
Negative
% % %

Computer industry

60 27 10

Restaurant industry

51 35 12

Farming and agriculture

50 27 19

Internet industry

49 27 18

Accounting

36 46 12

Retail industry

39 36 22

Publishing industry

36 38 22

Telephone industry

39 30 29

Travel industry

34 36 26

Sports industry

36 31 29

Movie industry

35 30 32

Grocery industry

36 27 36

Banking

36 25 37

Education

41 15 43

Television and radio industry

37 22 40

Advertising and public relations industry

27 33 37

Pharmaceutical industry

31 23 45

Automobile industry

29 22 46

The legal field

26 28 43

Electric and gas utilities

27 19 52

Health care industry

27 14 57

Airline industry

18 27 52

Real estate industry

16 26 56

The federal government

18 20 60

Oil and gas industry

15 8 76

 

The Harris Poll. July 10-16, 2007. N=approx. 500 adults nationwide.

.

"Do you think [see below] generally do a good or bad job of serving their consumers?"

.

A Good Job

.

7/07 4/06 2003 2001
% % % %
Supermarkets 92 91 85 n/a
Online search engines 84 75 n/a n/a
Computer hardware companies 78 75 71 78
Hospitals 78 74 73 67
Banks 78 80 72 71
Computer software companies 77 79 70 80
Packaged food companies 77 77 75 n/a
Car manufacturers 72 62 64 67
Electric and gas utilities 71 66 n/a n/a
Internet service providers 70 76 n/a n/a
Investment and brokerage firms 70 59 n/a n/a
Online retailers 69 69 n/a n/a
Telephone companies 67 67 57 61
Airlines 61 66 64 51
Pharmaceutical and drug companies 60 61 49 57
Life insurance companies 57 64 56 60
Cable companies 48 61 n/a n/a
Health insurance companies 39 46 40 38
Managed care companies, such as HMOs 37 41 30 29
Oil companies 33 36 42 27
Tobacco companies 26 34 30 28

 

Pew Research Center for the People & the Press survey conducted by Princeton Survey Research Associates International. Dec. 7-11, 2005. N=1,502 adults nationwide. MoE 3 (for all adults). (FORM 1: N=761 adults; MoE 4. FORM 2: N=741 adults; MoE 4.)

.

"Thinking about some major companies, is your overall opinion of [see below] very favorable, mostly favorable, mostly UNfavorable, or very unfavorable?" Companies rotated

.

Favorable

Unfavorable

Never Heard
Of (vol.)

Can't Rate

% % % %

Home Depot Form 2

82 9 1 8

Johnson & Johnson Form 1

78 8 1 13

Coca-Cola Form 2

76 14 0 10

Target Form 1

76 14 1 9

Microsoft Form 2

73 15 2 10

Toyota Form 2

72 14 1 13

McDonald's Form 1

69 24 - 7

General Motors Form 1

66 24 - 10

Wal-Mart

65 30 1 4

Google Form 1

62 6 13 19

Southwest Airlines Form 2

60 12 2 26

United Airlines Form 1

56 16 1 27

Exxon/Mobil Form 2

42 47 1 10

Pfizer Form 2

39 25 19 17

Halliburton Form 1

23 33 25 19

 

NBC News/Wall Street Journal Poll conducted by the polling organizations of Peter Hart (D) and Robert Teeter (R). June 8-10, 2002. N=500 adults nationwide.

.

"Now Im going to mention some areas in which prices have increased over the past couple of years. Please tell me which one or two you feel are LEAST justified. [See below.]" If "All," ask: "If you had to say, which one or two are least justified?"

.

    %      
  Prescription drugs 39      
  Health care 30      
  Oil and gasoline 28      
  Health insurance 21      
  Housing 12      
  All (vol.) 16      
  None (vol.) 2      
  Not sure 2      
     

"Which one or two of the following industries do you feel have stopped listening and being sensitive to their consumers? [See below.]" If "All," ask: "Well, if you had to say, which one or two have stopped listening and being sensitive to their consumers?"

.

    %      
  Health care 36      
  Pharmaceutical 34      
  Oil and gasoline 22      
  Banking 15      
  Housing 8      
  All (vol.) 16      
  None (vol.) 3      
  Not sure 3      

 

The Harris Poll. April 8-13, 1999. N=1,006 adults nationwide. MoE 3.

.

"If a [see below] had a serious safety problem with one of their products or services, do you think you would trust them to do the right thing, or not?"

.

Would Would
Not
Unsure
% % %
Hospital 70 29 2
Computer hardware company 69 21 9
Airline 67 28 5
Bank 66 30 4
Telephone company 65 32 3
Computer software company 64 26 10
Car manufacturer 60 38 2
Pharmaceutical and drug company 57 40 3
Life insurance company 52 42 6
Oil company 47 46 7
Health insurance company 47 50 3
Managed care company, such as an HMO 37 58 6
Tobacco company 21 76 2

 

The Harris Poll. Nov. 11-15, 1998. N=1,010 adults nationwide.

.

"If you had to pick two major companies that you think are really good companies, which two would you name?"

.

Top Responses, Ranked
1998 1997 1996 1995 1994
Microsoft 1 1 4 4 8
IBM 2 2 2 2 1
General Electric 3 7 5 5 5
AT&T 4 4 1 1 3
General Motors 5 3 3 3 2
Ford 6 5 6 6 4
Wal-Mart 7 6 7 7 7
Coca-Cola 8 8 8 11 10
Sears 9 tie 15 13 tie 10 13
Chrysler 9 tie 11 9 8 6
Intel 11 9 * 20 *
Boeing 12 tie 10 20 * 18
Merck 12 tie * * * *
PepsiCo 12 tie * * * *
Procter & Gamble 12 tie 12 10 15 tie 9
Hewlett Packard 12 tie 13 * * *
Exxon 12 tie 16 tie * 17 tie 11 tie
Kellogg 18 * * * *
Ben & Jerry's Ice Cream 19 * * * *
Walt Disney 20 tie 18 15 tie 12 tie 16
Lucent Technologies 20 tie * * * *
.

* Not in top 20



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