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Brands, Companies, Industries
(p. 2)
|
|
Gallup
Poll. Aug. 7-10, 2008. N=510 adults nationwide. MoE ±
5. |
. |
"For each of the following business sectors in the
United States, please say whether your overall view of it is very positive,
somewhat positive, neutral, somewhat negative or very negative. How about
[see below]?" |
. |
|
Sorted by
net positive |
Total
Positive |
Neutral |
Total
Negative |
|
|
% |
% |
% |
|
Computer industry |
60 |
27 |
10 |
|
Restaurant industry |
51 |
35 |
12 |
|
Farming and agriculture |
50 |
27 |
19 |
|
Internet
industry |
49 |
27 |
18 |
|
Accounting |
36 |
46 |
12 |
|
Retail industry |
39 |
36 |
22 |
|
Publishing industry |
36 |
38 |
22 |
|
Telephone industry |
39 |
30 |
29 |
|
Travel industry |
34 |
36 |
26 |
|
Sports industry |
36 |
31 |
29 |
|
Movie industry |
35 |
30 |
32 |
|
Grocery industry |
36 |
27 |
36 |
|
Banking |
36 |
25 |
37 |
|
Education |
41 |
15 |
43 |
|
Television and radio
industry |
37 |
22 |
40 |
|
Advertising and public
relations industry |
27 |
33 |
37 |
|
Pharmaceutical industry |
31 |
23 |
45 |
|
Automobile industry |
29 |
22 |
46 |
|
The legal field |
26 |
28 |
43 |
|
Electric and gas utilities |
27 |
19 |
52 |
|
Health care industry |
27 |
14 |
57 |
|
Airline industry |
18 |
27 |
52 |
|
Real estate industry |
16 |
26 |
56 |
|
The federal government |
18 |
20 |
60 |
|
Oil and gas industry |
15 |
8 |
76 |
|
The Harris
Poll. July 10-16, 2007. N=approx. 500
adults nationwide. |
. |
"Do
you think [see below] generally do a good or bad job of serving their
consumers?" |
. |
|
|
A Good Job |
. |
|
|
7/07 |
4/06 |
2003 |
2001 |
|
|
% |
% |
% |
% |
|
Supermarkets |
92 |
91 |
85 |
n/a |
|
Online search engines |
84 |
75 |
n/a |
n/a |
|
Computer hardware
companies |
78 |
75 |
71 |
78 |
|
Hospitals |
78 |
74 |
73 |
67 |
|
Banks |
78 |
80 |
72 |
71 |
|
Computer software
companies |
77 |
79 |
70 |
80 |
|
Packaged food companies |
77 |
77 |
75 |
n/a |
|
Car manufacturers |
72 |
62 |
64 |
67 |
|
Electric and gas utilities |
71 |
66 |
n/a |
n/a |
|
Internet service providers |
70 |
76 |
n/a |
n/a |
|
Investment and brokerage firms |
70 |
59 |
n/a |
n/a |
|
Online retailers |
69 |
69 |
n/a |
n/a |
|
Telephone companies |
67 |
67 |
57 |
61 |
|
Airlines |
61 |
66 |
64 |
51 |
|
Pharmaceutical and
drug companies |
60 |
61 |
49 |
57 |
|
Life insurance
companies |
57 |
64 |
56 |
60 |
|
Cable companies |
48 |
61 |
n/a |
n/a |
|
Health insurance
companies |
39 |
46 |
40 |
38 |
|
Managed care
companies, such as HMOs |
37 |
41 |
30 |
29 |
|
Oil companies |
33 |
36 |
42 |
27 |
|
Tobacco companies |
26 |
34 |
30 |
28 |
|
Pew
Research Center for the People & the Press survey conducted by Princeton Survey
Research Associates International.
Dec. 7-11, 2005. N=1,502
adults nationwide. MoE ±
3 (for all adults).
(FORM 1: N=761 adults; MoE
±
4. FORM 2: N=741 adults; MoE ±
4.) |
|
|
|
|
|
|
. |
"Thinking about some major
companies, is your overall opinion of [see below] very favorable, mostly
favorable, mostly UNfavorable, or very unfavorable?"
Companies rotated |
|
|
|
|
|
|
. |
|
|
Favorable |
Unfavorable |
Never
Heard
Of
(vol.) |
Can't Rate |
|
|
|
% |
% |
% |
% |
|
|
Home Depot
Form 2 |
82 |
9 |
1 |
8 |
|
|
Johnson &
Johnson
Form 1 |
78 |
8 |
1 |
13 |
|
|
Coca-Cola
Form 2 |
76 |
14 |
0 |
10 |
|
|
Target
Form 1 |
76 |
14 |
1 |
9 |
|
|
Microsoft
Form 2 |
73 |
15 |
2 |
10 |
|
|
Toyota
Form 2 |
72 |
14 |
1 |
13 |
|
|
McDonald's
Form 1 |
69 |
24 |
- |
7 |
|
|
General
Motors
Form 1 |
66 |
24 |
- |
10 |
|
|
Wal-Mart |
65 |
30 |
1 |
4 |
|
|
Google
Form 1 |
62 |
6 |
13 |
19 |
|
|
Southwest
Airlines
Form 2 |
60 |
12 |
2 |
26 |
|
|
United
Airlines
Form 1 |
56 |
16 |
1 |
27 |
|
|
Exxon/Mobil
Form 2 |
42 |
47 |
1 |
10 |
|
|
Pfizer
Form 2 |
39 |
25 |
19 |
17 |
|
|
Halliburton
Form 1 |
23 |
33 |
25 |
19 |
|
|
NBC News/Wall Street Journal Poll conducted by the polling
organizations of Peter Hart (D) and Robert Teeter (R).
June 8-10, 2002. N=500
adults nationwide. |
|
|
|
|
|
|
. |
"Now I’m going to
mention some areas in which prices have increased over the past couple of
years. Please tell me which one or two you feel are LEAST justified.
[See below.]" If "All," ask: "If you had to say, which one or two
are least justified?" |
|
|
|
|
|
|
. |
|
|
% |
|
|
|
|
Prescription
drugs |
39 |
|
|
|
|
Health care |
30 |
|
|
|
|
Oil and gasoline |
28 |
|
|
|
|
Health insurance |
21 |
|
|
|
|
Housing |
12 |
|
|
|
|
All (vol.) |
16 |
|
|
|
|
None (vol.) |
2 |
|
|
|
|
Not sure |
2 |
|
|
|
|
|
|
|
|
|
|
"Which one or two
of the following industries do you feel have stopped listening and being
sensitive to their consumers? [See below.]" If "All," ask:
"Well, if you had to say, which one or two have stopped listening and being
sensitive to their consumers?" |
|
|
|
|
|
|
. |
|
|
% |
|
|
|
|
Health care |
36 |
|
|
|
|
Pharmaceutical |
34 |
|
|
|
|
Oil and gasoline |
22 |
|
|
|
|
Banking |
15 |
|
|
|
|
Housing |
8 |
|
|
|
|
All (vol.) |
16 |
|
|
|
|
None (vol.) |
3 |
|
|
|
|
Not sure |
3 |
|
|
|
|
The Harris
Poll. April 8-13, 1999. N=1,006 adults nationwide. MoE ± 3. |
. |
"If a
[see below] had a serious safety problem with one of their products or
services, do you think you would trust them to do the right thing, or not?" |
. |
|
|
Would |
Would
Not |
Unsure |
|
|
% |
% |
% |
|
Hospital |
70 |
29 |
2 |
|
Computer hardware company |
69 |
21 |
9 |
|
Airline |
67 |
28 |
5 |
|
Bank |
66 |
30 |
4 |
|
Telephone company |
65 |
32 |
3 |
|
Computer software company |
64 |
26 |
10 |
|
Car manufacturer |
60 |
38 |
2 |
|
Pharmaceutical and
drug company |
57 |
40 |
3 |
|
Life insurance company |
52 |
42 |
6 |
|
Oil company |
47 |
46 |
7 |
|
Health insurance
company |
47 |
50 |
3 |
|
Managed care company,
such as an HMO |
37 |
58 |
6 |
|
Tobacco company |
21 |
76 |
2 |
|
The Harris
Poll. Nov. 11-15, 1998. N=1,010 adults nationwide. |
. |
"If
you had to pick two major companies that you think are really good companies, which two
would you name?" |
. |
|
|
Top
Responses, Ranked |
|
|
1998 |
1997 |
1996 |
1995 |
1994 |
|
Microsoft |
1 |
1 |
4 |
4 |
8 |
|
IBM |
2 |
2 |
2 |
2 |
1 |
|
General Electric |
3 |
7 |
5 |
5 |
5 |
|
AT&T |
4 |
4 |
1 |
1 |
3 |
|
General Motors |
5 |
3 |
3 |
3 |
2 |
|
Ford |
6 |
5 |
6 |
6 |
4 |
|
Wal-Mart |
7 |
6 |
7 |
7 |
7 |
|
Coca-Cola |
8 |
8 |
8 |
11 |
10 |
|
Sears |
9 tie |
15 |
13 tie |
10 |
13 |
|
Chrysler |
9 tie |
11 |
9 |
8 |
6 |
|
Intel |
11 |
9 |
* |
20 |
* |
|
Boeing |
12 tie |
10 |
20 |
* |
18 |
|
Merck |
12 tie |
* |
* |
* |
* |
|
PepsiCo |
12 tie |
* |
* |
* |
* |
|
Procter & Gamble |
12 tie |
12 |
10 |
15 tie |
9 |
|
Hewlett Packard |
12 tie |
13 |
* |
* |
* |
|
Exxon |
12 tie |
16 tie |
* |
17 tie |
11 tie |
|
Kellogg |
18 |
* |
* |
* |
* |
|
Ben & Jerry's Ice Cream |
19 |
* |
* |
* |
* |
|
Walt Disney |
20 tie |
18 |
15 tie |
12 tie |
16 |
|
Lucent Technologies |
20 tie |
* |
* |
* |
* |
|
|
|
|
|
|
. |
|
|
* Not in top 20 |
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|