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     Computers and Technology

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AP-CNBC Poll conducted by GfK Roper Public Affairs & Corporate Communications. May 3-7, 2012. N=1,004 adults nationwide. Margin of error 3.9.

             

"Now I'm going to ask you some questions about companies you may or may not have heard of. Please tell me if you have a favorable, unfavorable, or neither favorable nor unfavorable impression of [see below]?"

 
    Favorable Unfavorable Neither Never heard
of (vol.)
Unsure/
Refused
    % % % % %
 

Microsoft

 

5/3-7/12

71

7

14

2

7

             
 

Google

 

5/3-7/12

71

8

12

3

6

             
 

Apple

 

5/3-7/12

71

8

13

2

7

             
 

Facebook

 

5/3-7/12

51

23

17

2

8

             
 

Twitter

 

5/3-7/12

27

27

28

4

15

             

"Please tell me if you have a favorable, unfavorable, or neither favorable nor unfavorable impression of Facebook founder Mark Zuckerberg."

 
    Favorable Unfavorable Neither Never heard
of (vol.)
Unsure/
Refused
    % % % % %
 

5/3-7/12

36

14

30

9

12

             

"As you may know, the Facebook company is expected to go public later this month, offering its shares for sale to the public. Do you think that buying Facebook shares now would be a good investment that would outperform most other investments, or do you think buying Facebook shares would not be a good investment?"

 
    A good
investment
Not a good
investment
Unsure Refused  
    % % % %  
 

5/3-7/12

51 31

17

1

 
             

"Do you think Facebook is likely to continue to be a successful company over the long term, or do you think it's likely to fade away as new things come along?"

 
    Successful
over the
long term
Likely to
fade away
Unsure Refused  
    % % % %  
 

5/3-7/12

43 46

10

1

 
             

"How confident are you in Mark Zuckerberg's ability to run a large publicly traded company like Facebook? Are you extremely confident, very confident, somewhat confident, not too confident, or not confident at all?"

 
      %      
 

Extremely confident

6      
 

Very confident

12      
 

Somewhat confident

40      
 

Not too confident

13      
 

Not confident at all

8      
 

Unsure

21      
 

Refused

1      
             

"When Facebook does go public, it is expected to have a stock market value of as much as one hundred billion dollars, which is larger than companies such as Ford and Kraft, but less than Google and Coca-Cola. Knowing that, do you think Facebook is probably overvalued, undervalued, or valued fairly by the market?"

 
    Overvalued Undervalued Valued fairly Unsure  
    % % % %  
 

5/3-7/12

50 3

32

15

 
             

"Do you, personally, have your own page on Facebook, the social networking website, or not?"

 
    Yes No Unsure Refused  
    % % % %  
 

5/3-7/12

56 40

3

1

 
             
 

Asked of Facebook users:
"How much do you trust Facebook to keep your personal information private? Would you say you trust them completely, a lot, a moderate amount, only a little, or not at all?"

 
      %      
 

Completely

6      
 

A lot

7      
 

A moderate amount

28      
 

Only a little

29      
 

Not at all

30      
 

Unsure

1      

 

ABC News/Washington Post Poll. March 28-April 1, 2012. N=1,007 adults nationwide. Margin of error 3.5.

             

"Overall, do you have a favorable or unfavorable impression of [see below]?"

 
    Favorable Unfavorable No
opinion
   
    % % %    
 

Google

 

3/28 - 4/1/12

82

9

10

   
             
 

Apple

 

3/28 - 4/1/12

74

13

14

   
             
 

Facebook

 

3/28 - 4/1/12

58

28

14

   
             
 

Twitter

 

3/28 - 4/1/12

34

36

31

   

 

USA Today/Gallup Poll. Dec. 10-12, 2010. N=1,019 adults nationwide. Margin of error 4.

             

"How much time, if at all, do you personally spend using the Internet: more than an hour a day, up to one hour a day, a few times a week, a few times a month or less, or never?"

 
    More than
an hour
Up to
one hour
A few times
a week
A few times
a month
Never
    % % % % %
 

12/10-12/10

50

18

11

5

16

 

12/4-7/08

48

17

12

5

18

 

12/6-9/07

43

17

11

7

23

 

12/11-14/06

37

19

13

8

24

 

12/5-8/05

33

18

13

9

27

 

12/5-8/04

32

16

19

8

25

 

12/11-14/03

27

20

15

10

27

 

12/5-8/02

26

16

18

12

28

             

"How much attention do you pay to ads you see on Internet websites: a great deal, a fair amount, not much, or none at all?" N=840 Internet users, MoE 4

 
    A great deal A fair amount Not much None at all  
    % % % %  
 

12/10-12/10

2

8

44

46

 
             

"When you use the Internet, have you noticed that some advertisements seem to be directed specifically at you, and that those advertisements are related to websites you have previously visited?" N=840 Internet users, MoE 4

 
    Have
noticed
Have not
noticed
Unsure    
    % % %    
 

12/10-12/10

61

37

2

   
             

"As you may know, website advertisers are currently able to match advertisements to your specific interests. They do this by collecting data that shows what websites you have visited. Do you think advertisers should or should not be allowed to do this?" N=840 Internet users, MoE 4

 
    Should Should not Unsure    
    % % %    
 

12/10-12/10

30

67

3

   
             

"Some people say the methods Internet advertisers use to target ads to specific individuals are justified because they keep costs down so users can visit websites for free. Others believe the methods are not justified because the invasion of privacy involved is not worth it to allow people free access to websites. Which comes closer to your view: the methods are justified or the methods are not justified?" Options rotated. N=840 Internet users, MoE 4.

 
    Justified Not justified Unsure    
    % % %    
 

12/10-12/10

35

61

3

   
             

"If you had a choice, which would you prefer: to allow all advertising networks to target ads specifically to you, allow only those advertising networks you choose to target ads specifically to you, or to not allow any advertising networks to target ads specifically to you?" Options rotated. N=840 Internet users, MoE 4.

 
    Allow all Allow only
chosen
Not allow
any
Unsure  
    % % % %  
 

12/10-12/10

14

47

37

3

 

Computers and technology continued


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